The method for turning a [Former field] profile into one that sells a [New practice] practice. Highlighted values are placeholders; a real brief fills them and the same structure produces the finished headline, About section, experience entries and three posts.
1 · Positioning canvas
Audience[Who the practice serves: role, stage of life or business, the moment they start looking]
Promise[The change the client can name in a sentence, in their words]
Proof[Training or certification], [years in practice], [one client outcome with permission], the [Former field] career as one line of judgement
Call to action[Book a consultation: link]. Packages: [3-month], [6-month].
2 · Headline formulas
New practice for [audience] | [outcome in four words]
I help [audience] [verb phrase: get unstuck / decide well / rebuild after ...] | New practice | [credential]
New practice · [outcome in four words] · formerly Former field
3 · About section, sentence by sentence
Sentence role
What goes there
Open with the reader
One sentence about the [audience] reader and the moment they are in, not about you.
The promise
What working with a New practice changes for them, in their words: [The change the client can name in a sentence, in their words]
Why you
The Former field career as one line of proof of judgement, then the training and practice in New practice.
How it works
[Format: sessions per month, length, where], [what the first session covers], [what a package includes].
Proof
One or two client outcomes (with permission) or the shape of results; testimonials go in Featured.
Call to action
[Book a consultation: link]. Packages: [3-month], [6-month]. Booking link in the first comment of every post and in the Featured section.
4 · Experience entries: rewrite pattern
Before (technology-first)
[Company], [Title], [dates]: led [technical scope], delivered [systems and numbers], managed [teams and budgets].
After (proof of judgement)
[Company], [Title], [dates]: [the one decision or pattern from this role that a client of the new practice would recognise], one line.
5 · Three introductory posts
Post 1 · The turnWhy a Former field practitioner became a New practice: the observation that would not go away. Ends with the consultation link.
Post 2 · One client momentA composite, anonymised moment from practice: the question, the shift, the result the reader can picture. Ends with the link.
Post 3 · The methodWhat a first session with a New practice looks like, step by step, so the reader can decide without a call. Ends with the link.
6 · Settings that convert
Featured: booking link, one testimonial image, one post
Services page on: the 3- and 6-month packages
Creator mode on with the three topics the tags will use